We exist to build the next generation of trusted consumer brands by serving high-value customers that legacy conglomerates cannot. Through thoughtful acquisition and hands-on execution, we turn great products into enduring companies.
We are a team of experienced operators, designers, and builders with deep roots in e-commerce and consumer brands. We acquire founder-led CPG companies that have successfully gone from zero to one and partner with them to scale from one to ten.
Our approach is hands-on and long-term. We do not acquire companies to strip them for short-term gains; we act as dedicated stewards of brand legacy, values, and customer trust. We focus on adding the missing pieces founders need to unlock the next phase of growth while preserving what made the brand special in the first place.
We intentionally build a portfolio of symbiotic brands — businesses that strengthen one another through shared consumers, infrastructure, and capabilities — creating a platform that is greater than the sum of its parts.
We focus on high-quality, durable CPG brands with the following characteristics:
Strategically, we acquire brands that serve the same high-value, hard-to-reach consumer — ingredient-literate, aesthetic-driven, and wellness-oriented — that legacy consumer conglomerates like P&G, Unilever, and Nestlé cannot authentically own. We prioritize brands that integrate naturally into daily consumer rituals: morning routines, nighttime wind-down habits, kitchen and flavor rituals, and other repeatable moments that drive loyalty and lifetime value.
We provide founders and brands with the resources, expertise, and execution power required to scale.
Our value creation is operational, not financial engineering. We focus on fundamentals that compound over time.
Our Team
Not your typical investment team. We're operators and builders with a vast set of complementary expertise rooted in entrepreneurial success. We've founded, scaled, and exited multiple e-commerce brands. We've led design and brand at high-growth, venture-backed companies. We've driven outcomes up to eight figures.
Active in e-commerce since 2020, we've worked with dozens of consumer brands — from Fortune 500 companies to Series A startups. We bring deep industry relationships and access to top-tier operators across marketing, supply chain, retail, and creative.
We understand what it takes to build real brands because we've done it ourselves — repeatedly.
Meet the Team
Isaac Lichter
Managing Partner
Serial entrepreneur and operator with deep expertise in CPG logistics and e-commerce. Founded and scaled multiple consumer ventures including an 8-figure exit. Vanderbilt Engineering graduate with experience at BCG X.
Alisa Ming Yi Ng
Managing Partner
Product strategist and designer with a talent for transforming complex problems into elegant solutions. Background in venture building at BCG X and Adobe. USC Marshall graduate with Global Scholar distinction.
Becca Glass
Managing Partner
Design-driven strategist focused on creating human-centered solutions to real business challenges. Experience building ventures at BCG X with expertise in product design and innovation. Tufts University graduate.