Conquering CPG, one bite at a time.

Scroll

Blue Carpet Capital is a boutique investment firm dedicated to building an enduring portfolio of consumer packaged goods companies. We seek to create meaningful symbiosis across our acquisitions and current holdings—fostering collaboration, shared infrastructure, and strategic alignment that amplifies value across every brand we touch.

Investment Criteria

$3M – $15M Revenue

Established brands with proven market traction and a clear path to continued growth.

Bootstrapped

Founder-led businesses built with discipline, demonstrating capital efficiency and operational excellence.

Non-Perishable

Shelf-stable products with favorable logistics, strong margins, and scalable distribution potential.

Founder Ready

Entrepreneurs seeking a meaningful exit while ensuring their brand's legacy continues to flourish.

Strong Unit Economics

Products with healthy gross margins and a clear understanding of customer acquisition costs.

Portfolio Synergy

Brands that complement our existing holdings and benefit from shared operational resources.

Leadership

Isaac Lichter

Isaac Lichter

Managing Partner

Serial entrepreneur and operator with deep expertise in CPG logistics and e-commerce. Founded and scaled multiple consumer ventures including an 8-figure exit. Vanderbilt Engineering graduate with experience at BCG X.

Alisa Ming Yi Ng

Alisa Ming Yi Ng

Managing Partner

Product strategist and designer with a talent for transforming complex problems into elegant solutions. Background in venture building at BCG X and Adobe. USC Marshall graduate with Global Scholar distinction.

Becca Glass

Becca Glass

Managing Partner

Design-driven strategist focused on creating human-centered solutions to real business challenges. Experience building ventures at BCG X with expertise in product design and innovation. Tufts University graduate.